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PhD SmartJack Blueberry Muffin Protein & Oat Flapjack

PhD SmartJack Blueberry Muffin Protein & Oat Flapjack

A not too intense in taste, but still worth to give it a try. A PhD’s ‘oven baked’ process makes it pleasantly soft and comfortable to eat. And if you don’t like that ‘oaty’ texture and taste, then this is something for you.

PhD has its own approach to protein flapjacks. They ‘oven bake’ them, giving them that specific texture. And it works! All right, their Chocolate Peanut flavour form this range wasn’t perfect. However, Apple Crumble one made its way to our TOP 3 protein snacks with a great 7.5/10 pts rate. Is this is at least close to this rate? We will find it out now.

PhD SmartJack Blueberry Muffin Protein & Oat Flapjack
PhD SmartJack Blueberry Muffin Protein & Oat Flapjack

This flapjack could be a very good one, as it smells lovely. It has not too intense, but still easily detectable aroma. Without that specific ‘oaty’ scent. Therefore, it’s somewhat inviting, but I wouldn’t say it’s mouthwatering though. An ‘oven bake’ process makes this flapjack lovely soft. Hence, there is no problem with biting into it or chewing. It’s only barely chewy it hardly sticks to the teeth. Also, it’s pleasantly wet, so you won’t even need a sip to wash it down. Nice.

When it comes to taste, it’s just OK. There is Blueberry Muffin aroma easily detectable, but it’s way not too intense.


Too bad. There are also soya crisps, but no ‘oaty’ flavour or any weird aftertaste. That’s good. However, it’s not too good that taste isn’t spectacular at all. Therefore, many might like it, but they won’t be missing it after the last bite. So in a word – it has a pretty OK taste, but it’s far from being exciting, sweet or satisfying.

Do I want another PhD Blueberry Muffin protein flapjack after the first one? Not actually. It was not too bad, but at the same time, it was nothing special. It’s pleasant, OK to eat and… that’s it.

PhD SmartJack Blueberry Muffin Protein & Oat Flapjack

However, good things happen when it comes to the macros of this protein flapjack. A 60g snack has only 222 kcal, 7.6g of fat, 27g of carbs and a reasonable 15g of protein. Not too bad. But palm oil in the ingredients list makes it a bit less rewarding.

Therefore, no chances for a title of ‘sustainable protein flapjack on the go’. Sorry.

Not bad, but still not top notch.


PhD SmartJack Blueberry Muffin Protein & Oat Flapjack

PhD SmartJack Blueberry Muffin Protein & Oat Flapjack is not too bad. It has nearly everything to make it an excellent one. What I would improve here, however, is adding some intense to its flavour and get rid of that palm oil from the ingredients. And then it would be a great protein flapjack. Anyway, now it’s only okay. Solidly good, but not very good yet.

Will I ever go back to this protein flapjack? There are chances for that. But it’s not that perfect after all. And it misses that little something making it worth stocking.

  • Smell 8
    8/10
  • Overall firmness 6.5
    6.5/10
  • Taste 6.5
    6.5/10
  • Moistness 7.5
    7.5/10
  • Nutrients 7.25
    7.3/10
  • Ingredients 5.5
    5.5/10
  • Overall experience 6.5
    6.5/10

OUR RATE: GOOD

This protein flapjack from PhD has nearly everything to make it an excellent one. What I would improve here, is to make its flavour more intense and get rid of that palm oil from the ingredients. And then it would be a great protein flapjack. However, now it’s only okay. Solidly good, but not very good yet.

Overall
6.8/10
6.8/10
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User Review
0/10 (0 votes)

Pros

Only 222 kcal per serving (a 60g flapjack)

Cons

It contains palm fat

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