This protein bar tries to combine sweetness, saltiness and… bitterness in one. And it doesn’t go down well. Well…
PhD SmartBars are supposed to be the ones you can’t go wrong with. To put it the other words, if you need something sweet with an extra amount of calories, then these might be one of the best choices. And here’s the proof: Choc Peanut Butter that scored pretty nice 6.6/10 pts. Plus Dark Choc Raspberry with a 6.7/10 pts mark. And also White Choc Blondie that was not so far from the podium with a really good 7.1/10 pts in
This bar, like others from the range, looks like a not-too-SmartLog or not-too-SmartSausage. Anyway, don’t be fooled by its scent. It’s sweet, it’s pleasant and it’s intense. Also, Salted Fudge Brownie aroma is easily detectable. Hence, it’s appetising and makes me want to bite into it. It won’t be too difficult either too comfortable, as this bar it pretty tough outside, being somewhat softish inside. A middling chewy snack also sticks to the teeth, but it shouldn’t be a problem to wash it down without a sip.
Going further, this bar would be a tasty and lovely one, as Salted Fudge Brownie is nicely and easily detectable here.
It’s sweet and pleasant, thanks to the caramel layer you can find under the milk chocolate coating. And most likely it would be satisfying. However, PhD didn’t do their homework and added something that ruins it all. And it doesn’t matter whether it was done on purpose (less) or not (more likely) — the bitterness.
This protein bar tries to do something that’s not possible to do. It does its best to combine sweet, salted and… bitter taste into one. And it doesn’t work at all. As a combination of sweetness and saltiness is a classic one (just look at what the best Grenade did out of it!), adding a bit of bitterness is not the best idea here. It ruins it all, making this bar just OK, but nothing special definitely.
Therefore, one serving is more than enough for me. I don’t want another one.
Great macros? Not here. PhD SmartBars are not too smart when it comes to this aspect. A 64g bar has a largish 232 kcal, rounded 10g of fat, pretty reasonable 17g of carbs (of which only 2.1g of naturally occurring sugar) and 20g of protein. Not bad, but could be better. In the ingredients list, there’s no added sugar, no palm fat, no glucose/fructose syrup. Pretty nice.
And no, this bar can’t be a sustainable protein bar on the go. But is this any surprise here?
Let’s combine sweetness, saltiness and bitterness. What can go wrong?
Basically, everything. Yes, I know, most likely it wasn’t done on purpose, but… does it matter at all? It does not. And here’s what we’ve got. A not too bad protein bar that might be tasty for some. But overall, it’s nothing special. And although the difference in our rating between this one and other PhD SmartBars is not too big, it’s still significant. And it DOES matter here. So no, it’s nothing you should buy or try. There are other, better PhD bars out there.
Will I ever go back to this protein bar? No chances for that. Out of three, sweetness, saltiness and bitterness you can pick up to two of them to make it work.
- Smell 88/10
- Outer firmness 44/10
- Inner firmness 5.55.5/10
- Taste 6.56.5/10
- Moistness 7.57.5/10
- Nutrients 6.66.6/10
- Ingredients 77/10
- Overall experience 66/10
OUR RATE: GOOD
A not too bad protein bar that might be tasty for some. But overall, it’s nothing special. And although the difference in our rating between this one and other PhD SmartBars is not too big, it’s still significant. And it DOES matter here. So no, it’s nothing you should buy or try. There are other, better PhD bars out there.
User Review( votes)
Saltiness + bitterness isn’t the most desirable combination